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Flor

BRANDING

The isotype had the right shape but too much negative space. I closed the form to give it weight. UAE perfume brand — the ornamentation of the Sheikh Zayed monument became the pattern system that separates each line.

The isotype's construction: from open form to closed monogram

Colour palette named after flowers: jasmine, green, bordeaux, sunflower, beige and lily

Typography slide: "There are always flowers for those who wish to see them"

Pattern derivation: from a flower photograph to a geometric lattice

Pattern derivation: from lattice to petal form

Pattern derivation: from a carved panel to a geometric grid

Pattern derivation: from lattice to rosette

Pattern derivation: from carved stone to its pattern

Packaging: the bottle beside its box, floral imagery inside the pattern frame

Packaging: the bottle beside its box, night imagery inside the pattern frame

Packaging: the bottle beside its box, marbled imagery inside the pattern frame

Packaging: the bottle beside its box, amber imagery inside the pattern frame

Packaging: the bottle beside its box, desert dunes inside the pattern frame