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PORTFOLIO
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Daruma

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BRANDING

The Daruma doll gets one eye painted when a purpose is set, the other when it's fulfilled. Its eyebrow became the isotype. Brand identity for a fintech bringing capital markets closer to companies.

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The logo across three backgrounds: navy, orange and yellow
Colour palette: white, deep blue, red japan, green tea and dark yellow
Typography slide carrying the line "Donde tu PYME avanza sin necesidad de que te muevas"
Isometric illustration of devices, cards and coins
The graphic elements: the daruma face, the eye, the isotype and geometric shapes
Pattern grid built from the brand's graphic elements
Phone cases printed with the brand's patterns
Poster pair over concrete: brand statements beside the daruma face
Devices floating in space, showing the app screens
Three posters: the isotype, a photograph and a dark eye motif
App screens: sign-in, investor profile and forms
Presentation spreads with photographs and figures
Social media grid mixing photographs, statements and graphic elements
Hand holding a takeaway cup printed with the brand
Street billboard carrying the logo and the tagline
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