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Zeta

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BRANDING

The leaf became the Z. The Z became the brand. Argentine seed company, sunflower and sorghum, built on the Ginkgo tree: tenacity in Chinese culture, and the morphology the isotype came from.

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The isotype's construction: the name, the Z and the ginkgo leaf
The logo across four backgrounds: green, beige, orange and dark grey
Colour palette: dark green, beige, cyan sky, yellow sunflower and red sorgo
Typography slide: "Foco en Specialties"
Two panels of crop patterns, in orange and red
Icon set of seeds and sprouts, in outline and solid
Brand board: statements, photographs and graphic elements
Printed pieces laid over a dark green field
Three phones showing the brand's social posts
Social media grid: crops, laboratory and product panels
Two seed bags, sunflower and sorghum, in the brand colours
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