Bonjour Hello Hola Ciao Hallo
Hey, I’m Nicolás.
My experience started and grew at Mandarina, a branding agency in Buenos Aires, where I ended up as Art Director. Then Barcelona, in-house at Scilife, a B2B SaaS, where the work changed shape: not campaigns, but systems. Brand systems, a web design system, and a CRO project that took pricing form completion from 2% to 16%.
Typography is where I experiment. Image is where I go glitchy. Chaotic, but coherent. Finding the balance between both is where the work lives.
More detail on my experience below.
To get in touch, find me on LinkedIn.
WORK
designer
Aug 2023 / present
- Co-led CRO end-to-end with demand gen: funnel audit, ICP mapping, A/B testing. Removed a friction step before the pricing form: completion 2% → 16%, an 8x lift (A/B tested). Bounce 81% → 73%.
- Extended a print-first brand system into a working digital one: content typologies, illustration library from 7 to 50+ assets, and a custom typeface I drew letter by letter, now used company-wide.
- Built the foundations of the web design system on a site where every page had been designed in isolation: typography scale, color tokens, layout patterns, documented in Figma.
- Built reusable systems across channels (blog typologies, HubSpot workflows, illustration libraries) to cut production bottlenecks and team dependency.
DIRECTOR
Jan 2020 / Jun 2023
- Directed brand and visual identity for regional and global clients (EGGER, SodaStream, MercadoLibre, Kia, Carrefour, UN) across identity, web, print, and social.
- Designed web UI end-to-end, from wireframes to Figma handoff; introduced prototyping workflows and led the team migration from Sketch to Figma.
- Built internal processes where none existed: file naming systems, centralized file structure, annual design reviews. None of this existed before I joined.
- Led a team of 7 designers (junior to senior) plus 2 in-house motion designers and 3 external freelancers; mentored two into lead roles.
leader
Jan 2019 / Jan 2020
designer
Jul 2013 / Dec 2018
CAPABILITIES
Design Systems
Conversion Rate Optimization (CRO)
Brand Strategy
Brand Identity
Web Design