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Nicolás Navarrete

Brand Designer
Identity Systems
& Web Direction

I'm Nicolás an Art Director & Brand Designer with 10+ years of experience in brand direction, visual systems, and design leadership.

I started in agencies building visual identities for major clients. I moved in-house to focus on defining and evolving a brand's visual direction.

I work across brand, web, and product, translating visual strategy into coherent experiences. I establish direction, build frameworks others can use, and analyze how design decisions impact the product. I thrive in cross-functional teams where I can influence strategy and solve problems iteratively.

WORK
Senior brand
designer
Scilife
Aug 2023 / present

- Expanded brand visual identity from inherited agency framework, creating illustrations, assets, and social templates that reinforced cohesive brand presence across digital and offline channels.

- Directed visual identity and design standards for web, establishing typologies and templates for consistent brand application across content and communications.

- Translated visual briefs into concrete campaigns and assets, developing brand concepts and ensuring cohesive visual execution across all touchpoints and channels.

- Led visual direction for major campaigns and product initiatives including web CRO projects, iteratively refining brand applications while partnering with product and demand teams to align visual strategy with business objectives.

ART
DIRECTOR
MANDARiNA
Jan 2020 / Jun 2023

- Led creative direction for 12 designers across major clients: United Nations, MercadoLibre, SodaStream, Kia, Carrefour, and Pearson, developing visual identities and brand strategies.

- Directed visual identity systems and brand experiences across digital and offline channels, establishing and maintaining visual standards.

- Established visual standards and frameworks, workflows ensuring quality, consistency, and scalability while preserving brand integrity.

- Led visual direction for major campaigns and product initiatives, iteratively refining brand applications while partnering with strategy and development teams to align visual direction with client objectives.

Team
leader
MANDARiNA
Jan 2019 / Jun 2020
graphic
designer
MANDARiNA
Jul 2013 / Dec 2018
CAPABILITIES

Brand Direction

Design Systems

Creative Direction

Visual Direction

Brand Design

Web Design

Conversion Rate Optimization (CRO)